rTraction, Pondering Their Purpose

Our friend and client, David Billson, CEO of rTraction recently posted a blog to the rTraction website called “Pondering Your Purpose.” This post details some of the work we have done with them over the last several months as rTraction continues to evolve into the best organization it can be.

One of the hardest questions that you can ever have to answer as a business owner is “why?” It sounds like it should be easy enough… [but] in some cases we lose the “why” as we pivot and turn through our business evolution… we get very much caught up in the how or the what of our business without always reflecting on why we do it.

David’s insights include the fact that their business is built around asking the right questions of the people he works with, but when it came time to ask the right questions of their own organization, they needed our help.

Finding someone to help you discover your purpose is helpful – it can sometimes take an outside facilitator to help you uncover it. Finding the right fit for you and your team is key. We realized that even though rTraction helps our clients to better understand their purpose, we are unable to do the operation effectively on ourselves.

It has been our pleasure to work with, and feel part of your leadership team, David.

Please read “Part 1: Pondering Your Purpose” on the rTraction website.